Inside CRE Tech • Episode 2.2

How Is Tenant Engagement Being Used Today?

Top CRE executives discuss why and how tenant engagement is being used by CRE owners.

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Hussain Ali-Khan, Global Alliance Director, CBRE

It’s the opportunity for owners such that they differentiate their buildings from those that don't. Tenants are now looking for an experience quite frankly. Right. And landlords have the opportunity to deliver that experience to differentiate their building from other buildings. But when you have five or six building in the same location how how do you differentiate one from the other.

Tama Huang, Chief Innovation Officer, CohnReznick

And it's not a monologue, it’s a dialogue that needs to happen between the tenant and the landlord, between the occupant and the building, and being able to get to that multifaceted experience.

John Gilbert, EVP, COO, CTO, Rudin Management

Tenant engagement data is very very important. How many guests do you have? Where are those guests going? How much food is being order? Where's that food being ordered? Who's going to the gym? You ultimately will allow the owner and manager to deliver that level of comfort to where people are actually going.

Jack Sibley, Technology & Innovation Strategies, TH Real Estate

When we're looking to attract tenants being able to offer them a great experience while they in the space after they've signed the lease for 10 years for example and not just having that interaction be a one time thing

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