Tenant Engagement

Karl May: Connecting People to their Work

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Enterprises have transformed how they use workplace and therefore IT for commercial buildings has changed. Legacy cybersecurity approaches no longer work. Join CEO Karl May dives into this shift and how how digital workplace infrastructure is tackling this issue.


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Karl May, CEO, Join

WEBSITE | TWITTER | LINKEDIN

 

VIDEO TRANSCRIPT:

Good afternoon My name is Karl May. Founder and CEO of Join, Join is based in San Francisco California. We are revolutionizing the way that networks are deployed and our mission statement is listed up here on the screen is about connecting people to their work what I'm going to do today as I'm first going to tell you a little bit about what we as a company do what we as a company do. I'm going to talk primarily about how we address or but some of the risks are with regard to cyber risk not only Visa V what a lot of people can talk about here which is for building management systems but also for your tenants. Need to talk a little bit about how we address it how traditional strategies simply fail and how we address it. And then if there aren't any questions afterward I'll be happy to address them. So let me give you a little walkthrough on us. Join us founded about two and a half years ago really with the sponsorship of several large Fortune 500 companies that saw a fundamental shift in the way information technology is consumed. 

We all know that Amazon but Amazon has done the computing and frankly the storage of data. We know what Salesforce started 20 years ago and changing the way software is consumed by our. Applications are consumed. And what we're doing is the same thing really to the network. 

The idea is that we can actually deploy a network or the edge of the cloud which is where everything resides nowadays in a in a in a neat in an apex in an in an OPIC centric not CapEx fashion that is managed and that is that lives in the cloud.  And that's really what what we do 

We focus primarily on delivering services over our own network. We are not we don't we don't interact with all the other carriers we've built our own and we deliver I.T. services over that network. Now if you look at a traditional way that companies deploy these tenants or frankly even building owners deploy networks in their buildings there is a hodgepodge of vendors they have to deal with their vendors for circuits their vendors for hardware they've got to put all these things together and make them work the magic that we bring to the table now that we provide all of this as an on demand service we build our own tech stack from the hardware frankly from the optics 

On up to the software and we deliver that as an on demand service in partnership with the owners of commercial real estate assets. Now I want to shift to the main topic that I want to talk about here which is cyber security risk. And one of the big issues that we're seeing more and more and we read about more and more is the is the attacks or threats that come from third parties not just not insiders but from third parties attacking corporate networks. And those corporate networks also include by the way the networks that are operated by building owners to which they connect their building management systems their sensors and other sorts of I.T. 

devices. This is a real live it's not live but it's a real output of a scan that we did in about 80 sites around the country. This is from one particular site. This is a real output of a Wi-Fi scan of one of the name of a name brand coworking provider probably known to many of you here. This is the level while everybody thinks I'm safe because I'm I'm using a VPN or UN or I'm encrypting my data or whatnot but they don't realize that I can actually see all their devices. 

I can see your Android phone I can see you. Which Mac you have I can see your MAC address. I can get all this data into a malicious outsider. I can now install a botnet and automate or credit cron job to go stand this on a continuous basis to figure out whether vulnerabilities and the reality is is that we have in many ways been far too complacent about cybersecurity. I mean we can talk about passwords we can talk about VPN or other things but the reality reality is is that many companies are far too complacent. 

If we weren't we would not be seeing the sorts of enormous breaches in companies like Equifax and target and so forth. Our view is very simple and that is that traditional ways of addressing cyber security are simply inadequate. The reality is as a conventional networking technologies are really designed to move on. I really designed to allow for discovery. I use some technical terms they're used for discovery of what other resources are sitting on a network. And the problem is is this opens up your neighbor network. So if you're a tenant in the building the the Wi-Fi network next door could very easily become or your network could very easily become a target of your neighbors. 

And so our approach has been very very simple. We work together with the owner. We secure the entire building and all of the network connectivity into that building to our private cloud our cloud is where we have all of our own connections to the public internet to public clouds to data centers to SaaS providers. We then put in place our own cybersecurity elements at that border which is where we deflect and or or detect and then deflect threats. 

It's where we protect against intrusions and so forth. And then we provide the entire solution into the building not only for the tenant but also for the building management system. So if you look at the rise of cameras based I.T. devices we provide all of those elements their own private network that is secured by us the premise on which we do this is something called zero trust it's actually a new concept. The concept has come about in the last couple of years. It's the notion that in a world where we have mobile workers we have our work that which we work on is sitting in the cloud. We have to have traditional perimeters anymore. And so therefore we need not to trust who you are because of where you are in a building or in an office but because of who you are. And so zero trust simply says that we don't trust anybody or anything. 

We validate devices and we develop validate users independent of where they are and only those users are the ones that get access. To the network resources or the services that we deliver. And that's really the fundamental premise of what Join has built on zero trust. To summarize let me talk a little bit about our business model and then I think if there are any questions I'm happy to know some. We don't see it as most. Most providers today deliver services that are based on old models such as bandwidth and and selling bits and bandwidth and so forth. Our model is very simple. We bring terabytes of bandwidth into a site into a building we charge per user per service type. There is no hardware no hardware to assemble. 

No it's not an IKEA model where you've got to go get 8 or 10 boxes to work together. We take care of all of that. It's an on demand service. You pay for a subscription you pay for it as your organization grows or shrinks you pay more or you pay less. And we believe that fundamentally applying SaaS business model principles to the network as well as all of our cybersecurity is what is going to change the way I.T. is consumed in the offices both of today and of the future. 

And I thank you very much for your time.


Joe Du Bey: The Experience Era - Sweeping Major Industries in the US

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Joe Du Bey, CEO of Eden helps navigate The Experience Era and how the nature of experiences are transforming industries across the US. This talk showcases how different demographics of people value experiences and how that value is fundamentally shifting the business of entire industries. With real estate taking center stage, Du Bey brings forth examples from industries such as fitness, music, retail, coffee, enterprise offices & more.


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Joe Du Bey, CEO, Eden

WEBSITE | TWITTER | LINKEDIN

 

VIDEO TRANSCRIPT:

Hey my name is Joe Du Bey and I'm going to talk today about the experience era and how it's affecting commercial real estate. So what is the experience era? The main thing to take away is that the world is changing. It went from before being where it was something that you know you served any one industry and maybe sold a specific product and service. Today we're all actually in the experience business to think about commercial real estate today versus what's going to happen. It's a largely offline world. And that's it's something that is focused on the space and less on the people and the experience of them.

And that's something that's about to dramatically change. So what is causing the experience era in one word millennials today. Millennials are the biggest cohort of any population. This is a really substantial shift. And this is something that is affecting the preferences of the workforce itself. And the reason why that's so is because millennials are different. They actually value experiences over products. And this is a critical thing to understand once this is grasped. It all starts to make sense.

But the majority of one else would rather spend money on an experience than a thing. They're wired differently even when it comes to work. The majority of millennials would take less money. If they're able to have a better experience at the office if they felt the experience reflected themselves. In contrast in case you don't think that's different. Only 9 percent of baby boomers would do the same. They are wired a bit differently and we need to adjust to their preferences. So what makes something fit the experience area we've discovered there are six hallmarks to this new time.

Specifically you can see involves enabling technology. It's at least made more efficient through technology. Any one of the major experiences that consumers in enterprises are going through in the experience area users are empowered they have voice they're able to customize their experience. This is critical. It shows up in amenities. It shows up in services inexperience error people care about community and they're building community around these experiences that were previously about a service or product. It's really the community that wrap around it. Things have meaning. It's not just about the coffee for instance it's about why it's ethical inexperience era quality matters a lot especially because these millennials are investing in the experience so it makes sense that their since they're shifting money to that they'll care more about the quality of it.

And the last thing is design inexperience error. You'll notice that if it starts to feel to you like more and more things look like the inside of an Apple store it's because more more things do look like the inside of an Apple store. Millennials care a lot about design and it's showing up everywhere. So let's talk about a few industries and how they've been transformed already in the US. There's the music scene if you remember from 20 years ago when you show up to a concert there were a few people playing music and that's what a concert was. Now when you go to a music event it's really much more about the experience. You walk in and it's a crowd of people who are seeking like minded folks.

It's immersive. There are lights there's artisanal food. Yes someone's playing music somewhere but that's not actually the primary thing. You might take away from being at a music event these days and is popping up across the US. Now let's talk about retail. When you used to go to a mattress store it was a roomful of bunch of mattresses. Now you go in and it's actually limited minority might be a mattress. We're walking into is a place that's beautifully designed full of narrative really speaks to millennials. When you used to walk to a gym it was a place full of heavy weights. Now it's if you walk just like Soul Cycle what Barry's Bootcamp.

It's a group of people who are building community. They might feel even you might send something almost religious around the dedication to this specific group. This room and it's beautifully designed. If you think about consumer coffee it's again something where you know it's the kind of thing where people use to go and literally just get coffee from a diner. Now it's a beautifully designed room. Starbucks even calls itself your third place. Recognizing that there is a different kind of feeling that comes in to a coffee shop today and now you can start to see it in commercial real estate just that just starting to.

And that's something because in the past it was really a place where you got work done. If you look at this market leaders Historical Office now with Google there's a climbing wall. They care about customization choice services and they know this is critical for them to actually hire the very best talent. And what is an overheated talent war. The thing to keep in mind is that 99 percent of commercial real estate is offline. This is just starting to happen. And over the next couple of years you'll feel this in a really big way. This beginning it's experience matters because in the first couple of years whenever there's a tectonic shift those who adapt early those are the ones who get to have outsized influence and kind of pain in the future whereas we fast forward or in five years.

The folks who haven't become the laggards they're the ones who threaten the actual performance of whatever their underlying asset is. How will this change commercial real estate. What tactically do you need to do to enter the experience era. Well specifically think about your building across a bunch different dimensions. A big primary one is how do you think about lease terms. It's something where in the future people want to have duration of lease that reflects their actual needs which isn't decreasingly two to 10 years and much more let's say nimble outside of that space controls today it's something where people have almost no control almost no voice that is changing rapidly through technology email to enter from from accessing the building itself to requesting services.

You can now actually have control over almost anything. Tenant feedback historically ignored with a landlord or building and you're really thinking of it places us as a space as opposed to thinking of the people inside of it as customers in the future and experience first building. It actually solicits feedback. It cares how its customers are doing outside of that the brand of the building itself. This is something that's critical in the past people might not even know really what kind of building they're in who the owner is who's managing it. The future is a much more white labeled experience where the building itself has a brand that people care about outside of that something that's really critical is what do you provide in terms of services.

In the past nothing going forward amenity rich people should be able to get any kind of service they want from food to any sort of wellness and like yoga or whatever they might want they need to be able to access through their building. And the final one community. Right now buildings are a missed opportunity everyone in it could feel something. It could build loyalty. Instead today it's mostly a box that has no connectivity the experience era has arrived and there's no turning back at this point.

Over the next couple of years everything will change. Commercial real estate and it will no longer be about the space it's providing an experience with space attached. Eden is ushering that in for all of the commercial key stakeholders from the occupiers and the companies to the landlords and the property managers and we're enabling you to provide an experience first building for your tenants